SHARED VALUES

1. Quality and Value. All products will have to meet all government and international industrial standards and regulations, e.g. DIN, BS, SS, ASTM, JIS, etc. We sell products which we believe are of superior quality coupled with competitive price.
2. Customer Service. We meet customers' requirements and exceed their expectations, thus forging a strong and enduring partnership with them.
3. Safety. We believe that safety at work will encourage our staff to commit their best. Similarly, safety in our products promotes confidence and well-being in our customers and users.
4. Training and Innovation. We train to upgrade our skills and knowledge about the industry. We innovate to achieve best efficiency and quality for our customers and to reduce our cost, leading to a win-win business model.
5. Teamwork. We leverage on everybody's strength and commitment to deliver optimal results.
6. Work Enjoyment. We build a big family in the work place, thus developing a conducive, cohesive, enjoyable and fun working environment.
7. Social Welfare. We believe that non-material contribution to society is as important as material contribution. We will contribute to social causes as well as in other areas, e.g. arts.

BRIEF HISTORY

SLS was set up in 1986 by Mr Lim Peng Khoon. The first shop was at 31 Cavan Road (Lavander St), with a humble floor area of 100 square metres and a staff of six. The bolts and nuts were imported from Malaysia and the annual sales was a mere $1 m. With good quality and service, the company grew steadily.

In 1990s, the business volume outgrew the capacity of the current location. A new location which was three times bigger (300 square metres) was found at Eunos. This was when SLS started to import from China. Throughout 1990s, our strategic relationship with China deepened, and our Chinese network grew steadily. The annual sales have now increased fivefold to $5 m. Even with the increased volumes, we pursued lean production and maintained efficiency with a staff of only eight. In 1994, we were convinced about the long term growth potential of the company and a strategic decision was taken to build a warehouse at 31 Sungei Kadut Road. Its 4,000 sq metres allows us to dramatically expand our range and depth of inventory.


SLS successfully achieved ISO 9001:2000 for quality management and service in 2003, demonstrating our commitment to greater quality. In 2004, the head office was shifted to a central and accessible location at 11 Jalan Mesin (Upper Paya Lebar), with increased floor area of 625 square metres. It consists of the Director's Office, Accounting Department, Sales Department, warehouse and factory.

SLS started to expand the range of products, including obtaining sole dealerships in certain products and testing the Singapore market with other China products used for industrial applications. These years allowed SLS to better understand the Singapore market and expanded the business network in China. In 2007, we also begin to build our partnership with the marine and offshore industries, supplying to Keppel FELS, Sembcorp, Jurong Shipyard. In 2008, SLS started to expand overseas by re-exporting China products to the Indonesian and Thailand markets. In the same year, we supplied our products to the upgrading of Changi International Airport Terminal 1, which was our first government project. This was the start to our subsequent participation in key government and private projects, namely Marina Integrated Resort, Sentosa Integrated Resort, MRT Downtown Line, MRT Circle Line, The Pinnacle @ Duxton, etc. We are also supplying to the Marina Coastal Expressway recently announced by the Singapore government.

In 2009, we strengthened our marketing strategy to reach out to more customers locally and overseas. At the same time, we exploited IT to increase efficiency by migrating to a better information and accounting management system. Since we started 23 years ago, our total floor area has grown from 100 square meter to 4,625 square metres. The Sungei Kadut warehouse now holds an estimated 2000 tons of stocked items worth millions of dollars. Our sales have also seen a tenfold increase.

With consistently good results, the Founder and Managing Director was awarded the Successful Entrepreneur (Platinum Category) for 2010 by GRC Press Holdings.



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